Display device for jewelry, etc.



Patented Mar. 24, 1925.

UNITED STATES Geenen W. BERGLUND, or nRooNLYN, NEW YORK, AssIeNoa'ro Tian srafsrnarfr COMPANY, or New Yoan, N. i

PATENT orticav .fa GRPORATIKON `OF' NEW YORK.

msrL-AY Devienron anwnrnr; nrc. l

Application filed February 18, 1921. Serial No. 445,944v

To @ZZ 107mm t may concern:

Be it known that I, Grenen WV. BERGLUND, a citizen of the United States, residing in the borough of Brooklyn, of the city of New' York, in the State of New-York, have invented certain new and useful Improvements in Display Devices for Jewelry, etc., of which the following is a specification, reference being had to the accompanying drawing, forming a part hereof.

The purpose of this invention is to pro vide a device for the convenient display and sale of button insignia, that is insignia of fraternal orders, etc., intended 'to be worn rin the lapel buttonholes of lnens garments and other ewelry or articles of similar character, formed with a head which shows the symbol or pattern or design, a foot, and a connecting shank. Articles of this general character are connnonly applied to small cards which are slitted to receive each the foot of the article and such cards with the buttons applied thereto are placed, in fthe retail store, in a tray or basket or drawer, different specific articles together and when a customer desires to purchase a particular button or buttons the salesman places the tray or drawer or basket on the show case or puts a handful of the miscellaneousbuttons on the showcase. The salesman and the customer then sort out and finger the articles until a desired button is found. This usual procedure in the sale of such articles consumes considerable time and involves much handling of thy articles with a conselnient .soiling of the wirds and oftentimes tarnishing` and scratching of the buttrms. ance with this invention there is provided a holder of convenient shape for handling, which is adapted to receive and hold in view a number of assorted button-bearing cards, so that when a customer desires to make a purchase the salesman can place beforeshim the holder and the customer can at a glance select the desired button, which can then be removed, with its card', from the holder, delivered to the customer, and replaced, in the holder, by the salesman, by another button taken from assorted stock. The 'improved display device is simple ,in character, inexpensive to manufacture, highly efficient, and satisfactory in every way to the user. rllhe invention will be explained more fully hereinafter with reference to the accompanying drawing in which it is illustrated and in which p 'y Figure l is a face view of a holder or of a portion of a holder, with` several button-y -bearing cardsl in position and others removed to show details of construction.

Figure 2 is a view of the same in transverse section.y y The holder, preferably madeof thin metal, is trough-like in section, having a depressed central portion. a, at the upper edges of which are outwardly turned'lateral flanges ji At the outer edges of these flanges are inturned flanges of somewhat less width so that a portion of each flange f is left as a shoulder extending inward beyond the inner edge of flange Between the flanges and` Y) iis left a space suflicient to receive thei edges of the slitted cards c, each of `which supports in usual manner a button cl. The latter is of usual character, having afhead which bears the symbol or design, a foot, and a connecting shank. The cardr 0, bearing. the button cl, being slightly bent, has its opposite edges engaged by the inturned fianges Z) and the trough-like'body a of the holder supports the card and its button with the foot out of contact with the holder, so that the foot is not scratched. In order to insert a card in the holder, one edge is slipped into the space between a flange Z) and a flange f on lone side of the holder, and the card is slnung upward at its mid-portion so rthat its free edge may be inserted into the space between the flanges Z) and /i-on the other sidel of the holder, the shcuilder formed as above described, serving to guide the edge of the card into this space. As the card is allowed to spring hack into fla-t condition its edges will` extend into the spaces between the flanges far enough to ensure the card being cards to be arranged as desired on the holder ,y

and to be slipped into place or removed at the end of the holder, if so desired. If de-v sired, the bottom ofthe trough-like body t can be provided with slots e, by means of which the holder can be hung upon pins provided for the purpose.

I elaiin as my' invention: Y

As a new article of manufacture, a display device adapted to support button bearing cards Comprising a troiig'h-like holder for-ined of a single piece of sheet material having a flat bot-toni of substantial width and having flaring sides, outwardly extending flanges at the upper'edgesof the sides adaptedto support the edges of the cards and lneans for retaining the cards consisting' of flanges extending inward from. the outer edges of the supporting flanges of less width than the supporting flanges and separated therefrom by a space adapted to le oeive the edge of a card, the flat bottoni being of suliieieit width to maintain the cards in 'horizontal position.

This speeilieation signed this 16th day oi February, A. D. 1921.

GEORGE W. BERGLUND. 

